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Earl Nightingale, aka the ‘Dean of Personal Development’ authored ‘The Strangest Secret’, which has been called one of the great motivational books of all time.

Originally, the book was a spoken-word record which went on to sell a million copies.

But what is the strange ‘secret’ Earl shared?

Earl had become fascinated by what determined the difference between success and failure in his then role as a salesman. He obsessed over the answer and then at the age of 29, he read ‘Think and Grow Rich’ by Napoleon Hill and was struck by six little words that instantly enlightened him:

‘We become what we think about’

It was actually nothing new: nothing that hadn’t been said many times before in other ways by many other great minds throughout history. But it seems that we have to rediscover this Truth in every age.

He calls the mind, an all-fertile planting ground for our thoughts.

The ‘landscape’ of our mind doesn’t care what we ‘plant’: it has no power of discernment between positive or negative thoughts – that’s up to our conscious ’Master’mind to decide.

Therefore, it pays to have goals: beacons of light consciously chosen for how good they make us feel, how enthusiastic and connected they make us to our values, our loves and our inner light.

As Earl himself said:’ All you’ve got to do is plant that seed in your mind. Care for it. Work steadily towards your goal and it will become a reality. It not only will, there’s no way it cannot’.

Without a conscious goal, we’re sitting at the controls of a powerful machine and letting it run riot.

Dr Bruce Lipton, author of the Biology of Belief tells us that the subconscious mind can process 40,000,000 bits of information per second, whereas the conscious mind can process a mere 40 bps. Imagine the power within you.

Give the mind something to focus on and it will find everything that’s needed to help you achieve your goal.

With his partner, Lloyd Conant, Earl Nightingale went on to create the world’s biggest personal development company, Nightingale-Conant. He connected to his heart and set a goal that grew way bigger than he could ever imagine.

You only have to decide on what you really want to manifest: what connects you to your heart and soul. If it’s constructive, it will unfold perfectly in ways you can’t yet imagine.


1)      Earl Nightingale: The Strangest Secret

2)      Bruce Lipton: The Biology of Belief


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